For small to mid-sized personal injury firms already buying leads
You don't have a lead problem. You have a follow-up problem.
We build the system that calls a new lead back in under 60 seconds, qualifies them on the phone, books the consultation on your calendar, and keeps following up by call, text, and email for a full week if they do not answer. Same ad spend, same team, more signed cases out the other end.
Pricing is further down this page, and there is no call to book to get started. Not ready yet? Have me audit your own site first.
- Callback target
- Under 60 sec
- Qualification
- 4 questions, on the call
- Booking
- Straight to calendar
- No answer
- 3 calls, then 7 days of follow-up
- No-shows
- 24h and 2h reminders, then rebook
- Hours covered
- All of them
What runs behind your existing ads once this is live.
System demo
Watch the system before you talk to anyone
A full walkthrough of the system running for a demo firm, Morrison Legal Group. Intake, the callback, qualification, and the booking, end to end.
Worth checking
Six things most firms never see in their own intake
- The reason your close rate looks fine on paper while your revenue doesn't
- Why a missed call at 9pm on a Friday can cost more than the ad spend that produced it
- What is supposed to happen in the first 60 seconds after a form comes in, and where nearly everyone loses it
- The no-show problem nobody tracks, because it never gets logged anywhere as a lost lead
- The referrals your past clients would happily give you if anyone ever asked
- The one intake number that predicts revenue better than lead volume does, and almost never gets measured
The problem
The lead was yours. For about four minutes.
Someone fills out your contact form at 9:40pm on a Tuesday. They got hurt that afternoon, they are frightened, and they are doing exactly what your ad told them to do. By the time your office opens, that person has already spoken to two other firms. One of them called back in four minutes. That firm signs the case. Not because it is the better firm. Because it answered first.
How many leads did your firm lose last month? Most firms cannot say, because the loss never shows up on a report. There is no line item for it. It appears as a form submission with no outcome logged, a voicemail nobody flagged as urgent, a missed call from a number nobody recognized, a consultation that got booked and then quietly did not happen. You paid for every one of those leads. You just did not get to them in time.
Most firms try to fix it by hiring another intake coordinator, signing up an answering service, switching lead vendors, or buying more leads from a directory. None of that touches the gap. A new hire still sleeps, still takes lunch, and still cannot call back a form that arrived at 2am. An answering service takes a message, and the message still waits for someone to call back. A new vendor pours more leads into the same slow pipe. More volume through a broken follow-up process produces more waste, not more clients.
The evidence
Only 40% of firms answer the phone
Three independent studies have measured what actually happens to a lead once it reaches a law firm. The numbers are worse than most partners expect.
Every number above describes a lead somebody already paid for. That is the whole reason this system exists, and it is why the only clock that matters starts the second a lead arrives.
The mechanism
What happens the minute a lead comes in
Every step below runs on its own, behind the ads you are already paying for. It runs at 2pm the same way it runs at 2am, so no lead waits for someone to be free.
-
Second zero
A form lands, or a call rings out. The clock starts here, and a form gets a confirmation email on the spot.
-
Under 60 seconds
The system calls the lead back. If it gets no answer or a voicemail, it calls again at 15 minutes and at 2 hours, then sends five emails and texts over the week. All of it stops the moment they answer, book, or reply.
-
Next few minutes
It asks what happened, whether they were hurt and saw a doctor or went to the hospital, whose fault it was as far as they know, and whether they already have a lawyer. It works out the case type from how they describe it. It never gives legal advice or puts a number on the case.
-
Same conversation
If they qualify during your hours, it offers to put them through to someone at the firm right then. If nobody picks up, or it is 3am, it books the consultation straight onto your calendar.
-
Before the consultation
Reminders go out 24 hours and 2 hours before. If they miss it, they get a rebook message with fresh times by email and text.
-
After the case
It asks for a Google review. Past clients get referral outreach.
Where it sits
It runs on top of what you already have
Keep your agency, your directories, your referral sources, whatever is already feeding you leads. The system sits behind all of it and does not touch your ads.
It runs through business hours the same way it runs at midnight. A lead that arrives at 11am gets the same call inside a minute as one that arrives at 11pm, so nothing sits in a queue waiting for someone to get off another line.
You do not need any software of your own. The system comes with its own client database, calendar, and case pipeline, set up for your firm and included in the price. If you already keep your cases in software you like, it connects to that instead.
Who runs it
You work with me directly
I'm Usama. I build the system, connect it to what you already run, and keep it running after that. There is no account manager between you and the person who wired your intake together. If something breaks at 11pm, you message me, and I'm the one who fixes it.
I run 9 of these at a time. That is what I can keep at this standard while still being the person who picks up, so when the slots are full I stop taking firms until one opens.
Piece by piece
What each part actually does for the firm
How the fee works
Flat fee. Never a percentage of a recovery.
I am paid a flat setup fee and a flat monthly retainer. Never a percentage of what a case settles for, and never anything tied to a signed case.
You are buying a system that runs your follow-up. You are not handing a marketing vendor a piece of your recoveries, and there is no month where a good result quietly costs you more. The invoice is the same on a $30,000 settlement as it is on a $3 million one.
The offer
Everything included, and what it costs
The Signed Case Engine
A complete follow-up and booking system wired into your existing ads, phones, and calendar: a callback to every new lead in under 60 seconds, qualification on that call, live transfer or direct booking, reminders and automatic rebooking, automatic Google review requests, and referral outreach to past clients. Built, connected, and monitored.
What comes with it
- Direct access to me for as long as you are on the retainer, not a ticket queue
- Your lead and call data stays yours outright. If you leave, you take it with you
- Every call and booking logged. If a call fails, a booking does not land, or a connection breaks, the alert comes to me, not you
- A morning check that overnight calls went through and appointments landed, and a weekly summary: leads in, consultations booked, anything that needed attention
- Ongoing adjustment as your lead volume moves, at no extra charge
One price, no menu
There are no add-ons and no per-piece charges. Setup covers building the system and connecting it to what you already run. The retainer covers running it, watching it, and changing it when your volume changes.
The price
A full first year, setup included, comes to $14,500. Personal injury firms pay an average of $284 for a single lead, so the monthly retainer costs about what three or four leads cost, and it works on every lead you have already bought. Put the year against your own average fee per signed case.
Lead cost from an analysis of $3.3M in personal injury ad spend across 13 firms.
Terms
One firm per market
I work with one firm per market area. Once that slot is taken, it is closed. Running the follow-up system for two firms competing over the same cases is a conflict I will not create.
The guarantee
If the system does not book you a single consultation in the first 30 days, you do not pay the next month, and I refund the setup fee.
Straight answers
The questions people actually ask
Do I have to change my ads or drop my current agency?
No. This sits behind whatever is already sending you leads. Ads, directories, referrals, your own site. Keep all of it.
Does it run during business hours too?
Yes. It runs full time, not just after hours. Plenty of leads are lost at 11am, when every line in the office is already busy.
What happens once the consultation is booked?
Reminders go out 24 hours and 2 hours before the appointment. If they do not show, they get a rebook message with fresh times. Once the case closes the system asks the client for a Google review, and past clients move into referral outreach.
How many times will it call someone?
Three at most: straight away, at 15 minutes, and at 2 hours. After that it follows up by email and text over the first week. The moment they answer, book, or reply, everything stops, so nobody gets chased after they have already responded.
What will it say to someone who just got hurt?
It asks the intake questions, then books them or puts them through to you. It never gives legal advice and never guesses what a case is worth. If a caller is crying, panicking, or mentions that someone died, it stops the questions and transfers them straight to whichever number you choose, at any hour.
Do we need to buy any software for this?
No. Everything it needs, including the client database, calendar, and case pipeline, is built for your firm and included in the price. If you already use case management software, tell me what it is when you message me and I will confirm it connects before you pay anything.
Do you take a percentage of settlements?
Never. Flat setup fee, flat monthly retainer, nothing tied to a signed case or a recovery.
Who owns the data?
You do. Leads, call records, conversation history. If you stop working with me, it leaves with you.
What if it does not work for my firm?
Then the guarantee applies: no consultation booked in the first 30 days means you do not pay the next month and the setup fee comes back.
How to start
Just say you want the details
There is no call to book and nothing to sit through. Send the message below, tell me you want the details, and I will reply with the form.
Message me here
It comes straight to me, and I reply with the form.
What happens after that
- One form, about ten minutes. Your logo, your colors, your practice areas, the number you want calls coming from, and the hours you take consultations.
- I build it. Five business days.
- Twenty minutes to test it yourself. You fill in your own form, you take the call, and you hear exactly what your clients will hear. Anything that sounds wrong gets fixed before it touches a real case.
- We turn it on.
Not ready for that yet
Do you know what happened to the last form that came in after 6pm? If not, send me your firm's website and I will run the same audit on it that this page is built around, then email you what I find. What happens to a lead that comes in after hours, where the follow-up drops, what is fixable this week. No charge.
P.S.
One firm per market. If a firm down the road gets there first, that slot in your area is gone.
The cost of doing nothing is not zero either. It is the ads you are running this month, generating leads that go to whoever answers before you do. That bill arrives whether the follow-up works or not.
And the guarantee once more: no consultation booked in the first 30 days means you do not pay the next month and I refund the setup. Send me a message and say you want the details, or send your site over for the free audit instead.
Usama, Retained Systems